Senior Experience Strategist (Marketing, Copenhagen)

Job summary

The role of Senior Experience Strategist focuses on enhancing customer experiences through marketing automation, personalization, loyalty, and CRM. The strategist will advocate for end-customers, ensuring a cohesive, customer-first approach across various touchpoints.

Qualifications

• Relevant degree in marketing, advertising, communications, or digital consulting.
• Experience in leveraging technology and data for customer-centric design and personalization.
• Knowledge of marketing automation platforms like Adobe Marketing Cloud or Salesforce Marketing Cloud.
• Strong communication skills in oral, written, and visual formats.
• Experience in cross-cultural collaboration, particularly between the U.S. and Europe.

Responsibilities

• Identify gaps and opportunities in the customer journey and strategize on filling them.
• Implement proven frameworks and methodologies for data-driven customer experiences.
• Contribute to engagements with brands, prioritizing experience strategy.
• Define engaging omni-channel customer journeys using data, tech, content, and insights.
• Facilitate collaboration across capabilities to meet project deadlines and ensure quality.

Skills

• Strong interpersonal and collaboration skills.
• Ability to derive insights from data and translate business objectives into strategic recommendations.
• Proficiency in storytelling to turn strategies into tactical communications.

Education

• A degree in relevant fields such as marketing, advertising, or digital consulting is preferred.

Tools

• Familiarity with marketing automation platforms and data analytics tools.