Senior Director, Demand Generation (On-site, North Europe)

Job summary

The Senior Director of Demand Generation for North Europe is responsible for leading regional marketing efforts to drive revenue-contributing pipeline across the Nordic countries. This role involves close collaboration with sales leadership to align marketing strategies with revenue goals.

Qualifications

• Over 10 years of experience in B2B demand generation or field marketing, preferably in enterprise software or SaaS.
• Proven success in achieving significant pipeline growth across various European markets.
• Strong background in both new customer acquisition and marketing to existing clients.
• In-depth knowledge of complex sales cycles and enterprise buying groups.

Responsibilities

• Develop and own the regional demand generation strategy and pipeline contribution targets.
• Lead a team of marketers and business development representatives focusing on new business, existing clients, channel partnerships, and account-based marketing.
• Collaborate with sales leadership to define quarterly territory plans and present marketing ROI during quarterly business reviews.
• Oversee the execution of regional events, partner marketing programs, and account-based marketing campaigns.
• Manage the regional marketing budget with full accountability.

Skills

Industry Experience

Key Success Metrics

• Strategic thinker with a strong focus on execution.
• Data-driven with excellent analytical capabilities.
• Expertise in account-based marketing, digital demand generation, and integrated campaign planning.
• Strong stakeholder management and influencing abilities.
• Adaptable to a fast-paced, high-growth environment.
• Familiarity with sectors such as Manufacturing, Energy, Utilities & Resources, Transportation, Construction & Engineering, and Telecommunications.
• Generation of pipeline from both new and existing clients.
• Revenue sourced and influenced by marketing efforts.
• Efficiency and ROI of marketing campaigns.
• Alignment and satisfaction of sales teams.