Senior Director, Brand Marketing (Travel, Copenhagen)

Job summary

This role involves leading brand marketing efforts across the EMEA region for a prominent travel search engine, focusing on culturally relevant campaigns that drive business impact. The position requires collaboration with cross-functional teams and ownership of the regional brand budget.

Qualifications

• Over 12 years of experience in brand marketing with leadership roles in multiple European markets, particularly in France and the Nordics.
• Proven ability to develop and scale full-funnel brand strategies that yield measurable results.
• Experience in creating integrated campaigns across both online and offline channels.
• Strong understanding of performance-driven environments, including measurement and attribution.
• Ability to balance creative vision with commercial goals.
• Experience in team management and cross-functional collaboration at senior levels.
• Background in consumer tech, travel, or digital marketplaces is advantageous.

Responsibilities

• Define and execute an audience-first brand strategy across EMEA, balancing immediate performance with long-term brand development.
• Ensure brand messaging is culturally relevant and resonates in local contexts across various markets.
• Lead cross-channel marketing campaigns utilizing TV, online video, OOH, audio, social media, and owned channels.
• Collaborate with creative teams to merge storytelling with conversion strategies.
• Develop messaging frameworks and ensure consistency across marketing assets.
• Shift planning focus from broad demographics to audience-driven strategies.
• Manage media priorities and budget allocations, optimizing plans with internal and agency teams.
• Conduct experiments and testing to measure campaign impact.
• Mentor and develop regional brand leaders, fostering a collaborative culture.

Skills

• Strong analytical skills for measuring campaign effectiveness.
• Excellent communication and leadership abilities.
• Creative thinking with a focus on commercial outcomes.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with marketing analytics tools and campaign management platforms is beneficial.
• Experience with digital marketing tools and social media platforms.