Marketing Content Creator (Remote, Denmark)

Job summary

This role involves creating engaging content that simplifies complex topics and drives measurable business impact. The Content Creator will focus on developing campaigns and optimizing web content to enhance lead generation and conversion.

Qualifications

• Minimum of 3 years of experience in a content creation role.
• Strong writing and editing skills in English.
• Proven experience in creating content for web, email, and social media.
• Understanding of SEO and web performance metrics.
• Ability to simplify complex subjects and make them engaging.

Responsibilities

• Develop and execute integrated marketing campaigns across various platforms including web, email, and social media.
• Write and optimize landing pages and product pages to improve conversion rates.
• Create diverse content formats such as blogs, customer stories, and whitepapers to support lead generation and sales enablement.
• Collaborate with Product, Sales, and Customer teams to ensure content aligns with customer needs.
• Measure content performance and continuously improve strategies based on data insights.

Skills

• Strong understanding of campaign development and content distribution.
• Experience with AI tools for content creation and optimization.
• Good visual eye for engaging content presentation.
• Passion for digital marketing and performance-driven content.

Education

• Bachelor’s degree in marketing, communication, journalism, or a related field is preferred.

Tools

• Familiarity with AI tools (e.g., ChatGPT) for research and content ideation.
• Knowledge of SEO tools and web analytics platforms.