Senior CRM Strategist

Job summary

The role involves developing and executing omnichannel CRM strategies for a top-tier global client, focusing on customer experience, data, and digital ecosystems.

Qualifications

• Over 5 years of experience in CRM, customer experience strategy, or strategic planning roles, with both agency and client-side experience.
• At least 2 years of experience delivering CRM strategies for large-scale global clients.
• Strong communication skills for leading client meetings and workshops.
• Proven ability to craft compelling, data-backed narratives.
• Collaborative experience in team environments.

Responsibilities

• Lead the development of integrated channel plans across various touchpoints.
• Serve as a strategic bridge between customer experience, performance marketing, creative, media, and data teams.
• Oversee research and analysis, facilitating strategic workshops to extract insights.
• Create detailed personas and customer journey blueprints to inform strategic decisions.

Skills

• Strategic thinking at the intersection of customer experience and digital ecosystems.
• Ability to present confidently and influence stakeholders.
• Self-starter with a global outlook and collaborative energy.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Familiarity with CRM platforms, data analysis tools, and digital marketing technologies.