Senior CRM Strategist (Marketing, Remote)

Job summary

The role involves developing and executing omnichannel CRM strategies for a top-tier global client, focusing on customer experience, data, and digital ecosystems.

Qualifications

• Over 5 years of experience in CRM, customer experience strategy, or strategic planning roles, with both agency and client-side experience.
• At least 2 years of experience delivering CRM strategies for large-scale global clients.
• Strong communication skills for leading client meetings and workshops.
• Proven storytelling ability to craft data-backed strategic narratives.
• Collaborative mindset with experience in team environments.

Responsibilities

• Lead the development of integrated channel plans across diverse touchpoints, ensuring cohesive customer experiences.
• Serve as a strategic bridge between customer experience, performance marketing, creative, media, and data teams.
• Oversee research and analysis, facilitating workshops to extract insights and create customer journey blueprints.
• Drive optimization of end-to-end customer engagement and ensure strategic alignment.

Skills

• Strategic thinking at the intersection of customer experience and digital ecosystems.
• Ability to present confidently and influence stakeholders.
• Experience in crafting compelling narratives and securing buy-in from clients.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Familiarity with CRM software, data analytics tools, and digital marketing platforms.