Senior CRM Lifecycle Specialist (Marketing, Copenhagen)

Job summary

This role focuses on enhancing member experiences and driving CRM lifecycle development within a global membership framework. The position involves strategic planning and collaboration to create impactful lifecycle initiatives that foster member engagement and retention.

Qualifications

• Experience in shaping CRM lifecycle strategies, customer engagement, or loyalty initiatives.
• Proven track record of leading cross-functional projects and building strong stakeholder relationships.
• Strategic mindset with the ability to translate insights and member behaviors into actionable initiatives.
• Proficient in using data and customer insights for decision-making and prioritization.
• Strong project management skills to manage multiple initiatives effectively.
• Excellent communication and collaboration abilities to align diverse audiences.
• Understanding of CRM capabilities and translating them into scalable opportunities.
• Positive, proactive team player comfortable in collaborative and ambiguous environments.

Responsibilities

• Develop and support CRM lifecycle strategies to enhance member engagement and value.
• Identify member behaviors and trends to shape lifecycle initiatives.
• Lead cross-functional lifecycle initiatives with various stakeholders.
• Plan and prioritize lifecycle development and roadmap opportunities.
• Collaborate with stakeholders to ensure alignment with membership and commercial strategies.
• Partner with CRM Hub and Product teams to deliver connected lifecycle experiences.
• Evaluate lifecycle performance and identify optimization opportunities.

Skills

• Strong analytical and strategic thinking skills.
• Project management and leadership capabilities.
• Excellent communication and relationship-building skills.

Education

• Relevant experience in marketing, CRM, or related fields is preferred.

Tools

• Familiarity with CRM systems and data analysis tools is advantageous.