Senior CRM & Lifecycle Manager (Marketing Automation, Remote)

Job summary

Seeking a Technical Marketing Automation Specialist to manage and enhance the Klaviyo setup from start to finish. This role involves being the primary expert on the platform, implementing new features, and driving impactful marketing strategies.

Qualifications

• Mid to senior-level experience in marketing automation, CRM, or lifecycle marketing.
• Proficient hands-on experience with Klaviyo or similar platforms, particularly in segmentation, data management, and flow optimization.
• Strong performance marketing mindset with an understanding of content's role in brand development.
• Comfortable working with data, filters, and customer insights.
• Detail-oriented with structured work habits and a solid business acumen to link activities to revenue outcomes.
• Collaborative approach to working with various stakeholders.

Responsibilities

• Oversee the complete execution of campaigns, flows, and testing within Klaviyo.
• Set up and maintain marketing flows and audience segments.
• Continuously optimize existing flows for better performance.
• Collaborate with data teams to enhance Klaviyo with new data points and monitor key performance indicators like conversion and click rates.
• Define and manage key performance indicators for marketing automation.
• Develop reporting frameworks to demonstrate the commercial impact of marketing efforts.
• Work closely with sales, content, and product teams to ensure cohesive messaging and execution.

Skills

• Strong analytical skills with a focus on performance metrics.
• Ability to provide actionable feedback to content teams for improved marketing automation outcomes.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Klaviyo or similar marketing automation platforms.