Senior Category Manager (FMCG, Denmark)

Job summary

This role involves leading the strategic and commercial direction for the Milk Based Beverages category in the Danish market, focusing on growth and innovation. The position requires collaboration with various teams to execute brand strategies and drive performance.

Qualifications

• Master’s degree in marketing, business, or economics
• Several years of experience in senior marketing, category, or commercial roles within FMCG, preferably in beverages
• Proven track record in brand building, category management, and innovation
• Strong P&L management skills and data-driven decision-making

Responsibilities

• Develop and execute the category and brand strategy for Milk Based Beverages in Denmark
• Define category vision and growth plans
• Manage P&L and ensure performance through pricing, innovation, and promotions
• Drive innovation from insights to successful product launches
• Collaborate with sales to set go-to-market strategies
• Utilize data and insights for commercial decisions
• Contribute to sustainability and nutrition initiatives within the category

Skills

• Strong commercial and strategic profile
• Excellent leadership and team development abilities
• Effective stakeholder management in a matrix organization
• Strong communication skills, fostering trust and followership
• Fluent in English; knowledge of Danish is a plus

Tools

• Data analytics tools for market insights
• Project management software for execution tracking
• Collaboration platforms for team and stakeholder engagement