Senior Brand Strategist (Copenhagen)

Job summary

The role involves leading brand strategy development, focusing on market and cultural insights to create compelling brand narratives and activation strategies. The strategist will work closely with creative teams to ensure alignment between strategy and creative execution.

Qualifications

• 5–7+ years of experience in brand, marketing, or creative strategy, with a focus on brand-building and campaign activation.
• Agency experience preferred; consultancy or client-side experience is also valued.
• Demonstrated strategic depth and creative ambition in past work.

Responsibilities

• Define brand futures by leading brand platforms, positioning, and narrative frameworks.
• Develop activation strategies that translate insights into creative concepts and effective communication.
• Collaborate with creative teams to ensure strategic alignment in creative work.
• Present strategic recommendations to senior stakeholders and facilitate workshops.
• Work across disciplines with creatives, designers, and technologists to contribute to new business pitches.

Skills

• Strong analytical skills to dissect complexity and build evidence-based arguments.
• Fluent in brand architecture, positioning, and performance measurement.
• Creatively curious with a focus on innovation and cultural trends.

Education

• Relevant degree in marketing, business, or a related field is typically expected.

Tools

• Familiarity with brand strategy tools and frameworks is advantageous.