Senior Brand Marketing Manager

Job summary

This role focuses on developing and executing brand strategies that align with business objectives and customer insights. The position is part of a centralized Brand Growth team, emphasizing consistency and scalability across markets.

Qualifications

• 8-12+ years of experience in brand strategy, brand marketing, or strategic planning within global organizations.
• Strong ability to translate business challenges into effective brand strategies and campaign platforms.
• Proven experience in scaling brand initiatives across multiple markets, including toolkit and framework development.
• Experience in creating strategic briefs and collaborating with creative agencies.
• Ability to connect brand-building efforts with commercial outcomes such as acquisition and retention.
• Strong analytical mindset and insight-driven approach.
• Excellent communication and storytelling skills for articulating strategy to senior stakeholders.
• Strategic thinker with a track record of clarity and impact in complex environments.

Responsibilities

• Develop brand strategies and campaign briefs based on business priorities and customer insights.
• Ensure alignment between brand initiatives and commercial goals while building long-term equity.
• Create scalable brand frameworks and execution models for diverse markets.
• Lead the development of toolkits and planning frameworks for consistent execution.
• Collaborate with cross-functional teams to align on campaign objectives and success metrics.
• Safeguard global brand positioning and ensure strategic coherence across initiatives.

Skills

• Strong analytical and insight-driven mindset.
• Excellent communication and storytelling abilities.
• Strategic thinking and judgment in ambiguous situations.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with brand management tools and performance analytics platforms is advantageous.