Senior Brand Marketing Manager (Remote, Global)

Job summary

This role focuses on developing and executing brand strategies that align with business objectives and customer insights. The position is part of a centralized Brand Growth team, emphasizing consistency and impactful brand positioning across various markets.

Qualifications

• 8-12+ years of experience in brand strategy, brand marketing, or strategic planning within global organizations.
• Strong ability to translate business challenges into effective brand strategies and campaign platforms.
• Proven track record of scaling brand initiatives across multiple markets with the development of toolkits and frameworks.
• Experience in creating strategic briefs and collaborating with creative agencies.
• Ability to connect brand-building efforts with commercial outcomes such as acquisition and retention.
• Strong analytical mindset and excellent communication skills.

Responsibilities

• Develop brand strategies and campaign briefs based on business priorities and customer insights.
• Contribute to the evolution of global brand positioning and narrative frameworks.
• Create scalable brand frameworks for diverse markets and touchpoints.
• Lead the development of toolkits and planning frameworks for consistent execution.
• Collaborate with cross-functional teams to align brand strategies with business needs.
• Monitor campaign outcomes and integrate insights into future brand strategies.

Skills

• Strong analytical and insight-driven mindset.
• Excellent storytelling and communication skills.
• Strategic thinking with the ability to influence senior stakeholders.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with brand management tools and performance analytics platforms.