Senior Analyst, Membership Performance (Copenhagen)

Job summary

This role focuses on enhancing membership performance management through data-driven insights within a global context. The position is based in Copenhagen and involves collaboration with the Membership & Performance Analytics team to analyze user behaviors and improve digital product growth.

Qualifications

• Experience in data analysis related to mobile app analytics, marketing, or CRM.
• Proven ability to derive impactful insights from complex datasets.
• Strong skills in SQL and data visualization tools such as Power BI or Adobe Analytics.
• Knowledge of advanced analytical methods including regression analysis and clustering techniques.
• Excellent communication skills for presenting findings to stakeholders.

Responsibilities

• Lead analysis and reporting on app user behaviors to identify trends and opportunities.
• Conduct in-depth analysis on user acquisition to drive growth in digital products.
• Provide insights to enhance CRM communication effectiveness.
• Develop audience models for refined targeting strategies.
• Implement customer segmentation to personalize user experiences.
• Generate actionable insights to improve the loyalty program.

Skills

• Familiarity with app user behavior, customer acquisition strategies, and customer segmentation is beneficial.
• Experience with Databricks and advanced features like metric views is a plus.
• Knowledge of email marketing and audience modeling techniques is advantageous.

Education

• Relevant educational background in data analysis or a related field is preferred.

Tools

• Proficiency in SQL, Power BI, Adobe Analytics, and Databricks.