Sales Strategy & Programs Manager

Job summary

The Sales Strategy & Programs Manager is a pivotal role within Revenue Operations, responsible for executing programs that enhance collaboration across the entire revenue organization. This position focuses on transforming data into actionable programs that drive pipeline growth and revenue generation.

Qualifications

• Minimum of five years of experience in revenue programs, sales operations, demand generation, or GTM strategy within a B2B SaaS environment.
• Proven ability to design and implement programs across various GTM functions, including Sales, SDRs, partners, and Marketing.
• Demonstrated success in creating programs that yield measurable pipeline or revenue outcomes, with clear metrics.
• Strong understanding of the complete revenue cycle, from prospecting to closing and renewals.
• Proficient in CRM tools (Salesforce preferred) and marketing automation, with the ability to generate and analyze pipeline reports independently.
• Excellent presentation skills, capable of communicating results and recommendations to senior leadership effectively.
• Ability to influence and collaborate across functions without formal authority.
• Experience with partner or channel programs is a plus.

Responsibilities

• Design and execute cross-functional revenue programs that align with the goals of Sales, Marketing, and Customer Experience.
• Collaborate with Marketing to ensure campaign activities meet pipeline targets and leads are effectively qualified.
• Develop and maintain a library of outbound sales plays tailored to specific market segments.
• Coordinate with Regional Partner Managers to create and track partner-driven pipeline initiatives.
• Build programs that link Customer Experience and Renewals teams to pipeline objectives, including expansion and renewal strategies.
• Own the measurement framework for all programs, tracking pipeline contributions and performance metrics.
• Provide regular performance updates and recommendations to the Chief Revenue Officer and leadership team.

Skills

• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to present complex information clearly.
• Ability to work collaboratively across various teams and influence outcomes.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with CRM systems, particularly Salesforce, and marketing automation platforms.