Retail Experience Director

Job summary

The Retail Experience Director will lead the development and execution of innovative retail experiences for a global brand, focusing on enhancing customer engagement in stores and online. This role involves shaping the strategy for in-store play and product demonstrations, driving innovation across retail locations, and collaborating with various business functions to deliver seamless omnichannel experiences.

Qualifications

• Extensive experience in creating exceptional retail or brand experiences within premium direct-to-consumer or omnichannel environments.
• Proven ability to lead complex, cross-functional programs and influence senior stakeholders.
• Experience in developing customer experiences that integrate physical and digital elements with measurable outcomes.
• Strong leadership and change management skills, with a track record of building high-performing teams.
• Excellent strategic thinking and execution capabilities.
• Fluency in English, both written and verbal.

Responsibilities

• Develop the global strategy for in-store play and audience-led experiences.
• Drive innovation in existing and future store concepts to enhance customer journeys.
• Create scalable solutions through playbooks and frameworks for global deployment.
• Partner with various teams to test and scale new retail experiences.
• Collaborate with senior leaders across multiple functions to ensure cohesive customer experiences.
• Lead and inspire a specialist team focused on innovation and best practices.
• Build a strong case for investment in brand experiences through effective measurement frameworks.

Skills

• Creativity combined with commercial acumen.
• Strong leadership and team development skills.
• Strategic thinking and execution.

Education

• Relevant degree or equivalent experience in retail management or a related field.

Tools

• Familiarity with digital tracking and measurement tools is advantageous.