Regional Marketing Manager (B2B SaaS, Nordics, Remote)

Job summary

This role focuses on driving marketing impact across Denmark, Norway, and Sweden, maintaining market leadership, and strengthening customer engagement in established markets. The position involves close collaboration with sales and marketing teams to implement effective regional marketing strategies.

Qualifications

• Over 7 years of experience in B2B marketing, preferably in SaaS or technology sectors.
• Strong strategic mindset with the ability to translate business goals into actionable regional strategies.
• Proven track record in executing successful co-marketing and affiliate programs.
• Excellent collaboration skills to influence cross-functional teams.
• Data-driven approach to inform decisions and optimize campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Own and execute regional marketing activation, delivering integrated campaigns to boost awareness and demand.
• Drive demand generation through marketing initiatives that support sales pipeline growth.
• Act as the primary marketing partner for Nordic Sales, aligning marketing programs with commercial priorities.
• Plan and execute regional events and webinars to enhance brand presence and lead generation.
• Analyze campaign performance and provide insights for continuous optimization.

Skills

• Familiarity with Salesforce, marketing automation platforms (e.g., SFMC, HubSpot), and analytics tools.
• Strong ownership, adaptability, and a proactive mindset in a fast-paced environment.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Experience with marketing automation and analytics tools, as well as affiliate software.