Regional Field Marketing Manager (B2B Technology, Remote)

Job summary

This position focuses on driving demand capture and generation for a B2B technology company across the Nordics, UK, and Central & Eastern Europe. The role involves planning and executing marketing programs that support sales pipeline growth, emphasizing industry-led initiatives and partner marketing.

Qualifications

• 5–8+ years of field marketing experience in B2B technology, automation, industrial, or related sectors.
• Proven track record in executing event-led and partner-driven demand generation strategies.
• Experience working in multi-country and multi-cultural environments.
• Strong collaboration skills with sales and channel teams.
• Excellent project management and prioritization abilities.
• Data-driven mindset with familiarity in using marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Proficient communication skills in English; knowledge of Nordic languages is a plus.

Responsibilities

• Lead the execution of integrated marketing campaigns to enhance pipeline growth, including event-led campaigns, partner co-marketing initiatives, and targeted digital programs.
• Collaborate with integrators, distributors, OEMs, and strategic partners to co-develop marketing initiatives that expand reach and support revenue growth.
• Plan, execute, and optimize events and exhibitions, ensuring effective follow-up and sales alignment post-event.

Skills

• Strong analytical and data interpretation skills.
• Excellent communication and interpersonal skills.
• Ability to thrive in complex environments and take ownership of projects.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce.