Regional Field Marketing Manager (On-site, Odense)

Job summary

This role focuses on driving demand capture and generation for a robotics company across the Nordics, UK, and Central & Eastern Europe. The position involves planning and executing impactful marketing programs that support sales pipeline growth, emphasizing industry-led initiatives, partner marketing, and events.

Qualifications

• 5–8+ years of field marketing experience in B2B technology, automation, industrial, or related sectors
• Proven track record in executing event-led and partner-driven demand generation campaigns
• Experience working in multi-country and multi-cultural environments
• Strong collaboration skills with sales and channel teams
• Excellent project management and prioritization abilities
• Data-driven mindset with experience in marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Proficient communication skills in English; Nordic language skills are advantageous

Responsibilities

• Execute integrated marketing campaigns to drive pipeline growth, including event-led campaigns, partner co-marketing initiatives, and targeted digital programs
• Maintain a focus on pipeline quality and sales relevance
• Collaborate with integrators, distributors, OEMs, and strategic partners to co-develop marketing initiatives
• Plan, execute, and optimize regional events and exhibitions, ensuring effective lead handling and sales alignment post-event

Skills

• Strong analytical and data interpretation skills
• Excellent communication and interpersonal skills
• Ability to thrive in complex environments and take ownership of projects

Education

• Relevant degree or equivalent experience in marketing or related field

Tools

• Marketing automation tools (e.g., HubSpot)
• CRM systems (e.g., Salesforce)