Push Engagement Manager (Marketing, Copenhagen)

Job summary

This role focuses on developing and executing mobile push engagement strategies to enhance user onboarding, retention, and re-engagement. The position is ideal for a marketing professional with a few years of experience looking to take ownership of the push engagement channel.

Qualifications

• 2-4 years of experience in CRM, mobile marketing, or engagement marketing.
• Strong understanding of mobile push notification best practices and platform-specific nuances (iOS vs. Android).
• Proficiency in analyzing user behavior data and using marketing automation tools (experience with MoEngage is a plus).
• Ability to work collaboratively in a cross-functional environment and translate marketing needs into technical requirements.

Responsibilities

Benefits

• Manage the complete execution of push engagement programs, including onboarding flows, retention sequences, winback campaigns, and evergreen communications.
• Conduct A/B testing on copy, timing, and segmentation to optimize open rates, click-through rates, and conversions.
• Collaborate with Product and Engineering teams for technical implementation and event tracking, and work with Brand Marketing to ensure effective communication across regions.
• Track daily performance metrics and provide updates on user retention, channel health, and campaign effectiveness.
• 6 weeks of paid vacation.
• Pension plan contributions.
• Private health and life insurance.
• Flexible remote work options for up to 20 days per year.
• Mental health support including company-paid therapy sessions and subscriptions to wellness apps.
• Career growth opportunities with access to on-demand e-learning resources.
• Travel discounts and employee resource groups.
• Daily lunch and weekly breakfast provided.
• Social events and a vibrant office environment in central Copenhagen.