Product Marketing Manager (SaaS, Copenhagen)

Job summary

This role involves leading marketing initiatives for a SaaS cloud-based backup platform, focusing on global outreach and brand promotion. The position requires strategic planning and execution to drive product success through market research, consumer insights, and collaboration with cross-functional teams.

Qualifications

• Proven experience in product marketing, ideally in SaaS or cybersecurity sectors, with a focus on data protection.
• Strong communication skills for developing and executing marketing plans and fostering stakeholder relationships.
• Excellent project and time management abilities.
• Self-motivated with a strong sense of ownership.

Responsibilities

• Develop and implement strategic marketing initiatives to enhance product visibility and success.
• Conduct market research and analyze consumer insights to refine target audiences and messaging.
• Create marketing materials, including product collateral and digital assets, to communicate value propositions.
• Monitor product performance and industry trends to inform marketing strategies.
• Manage GoToMarket plans for product launches and feature rollouts across various channels.
• Cultivate relationships with internal and external stakeholders to align marketing efforts with strategic goals.

Skills

• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Ability to work autonomously and make informed decisions.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Familiarity with marketing automation tools and analytics platforms is advantageous.