Product Marketing Manager

Job summary

The Product Marketing Manager is responsible for developing and executing the product marketing strategy to ensure a competitive offering and compelling value propositions. This role serves as a strategic link between Product, Sales, Marketing, Audiology, and Customer Success, focusing on product positioning, messaging, and go-to-market strategies.

Qualifications

• Degree in marketing or a related field.
• Several years of experience in Product Marketing and Go-To-Market planning.
• Strong project management and communication skills.

Responsibilities

• Define and execute the product marketing strategy.
• Collaborate with the Brand team to align product experience with global brand strategy.
• Work closely with Commercial Excellence to ensure alignment and effective execution.
• Develop high-quality campaigns and content for new and existing products across all marketing channels.
• Translate technical capabilities into compelling customer value.

Skills

• Strong storytelling and strategic marketing skills.
• Ability to thrive in cross-functional collaboration and manage stakeholders effectively.
• Methodical approach to using data and insights for decision-making.

Education

• Degree in marketing or a related field.

Tools

• Familiarity with marketing tools and platforms for campaign management and analytics.