Product Marketing Lead

Job summary

The role involves leading product marketing efforts, focusing on positioning, proof, and sales enablement to drive business growth. You will collaborate with senior marketing leadership to enhance the company's market presence and support the sales team with essential resources.

Qualifications

• Over 7 years of experience in B2B SaaS product marketing, preferably targeting enterprise FMCG, CPG, or consumer insights sectors.
• Proven ability to develop positioning and competitive strategies from the ground up.
• Strong collaboration skills with sales teams, viewing product marketing as a revenue-generating function.
• Excellent writing skills, capable of simplifying complex product concepts for diverse audiences.
• Experience working with senior executives on impactful content and the confidence to refine internal narratives.
• Ability to work in a fast-paced environment typical of a Series A company.

Responsibilities

• Define and manage the company's positioning against competitors and emerging alternatives.
• Create compelling case studies, comparison pages, and ROI calculators to support buyer decision-making.
• Develop sales enablement materials, including battle cards and pitch decks tailored to key segments.
• Collaborate with Demand Generation to create account-specific marketing strategies for major clients.
• Craft narratives that highlight the company's unique capabilities to existing customers to drive upsell opportunities.
• Extract valuable insights from customer success and sales interactions to inform marketing strategies.

Skills

• Strong analytical and strategic thinking skills.
• Proficient in creating persuasive marketing materials and presentations.
• Ability to work collaboratively across departments, particularly with sales and customer success teams.

Education

• A degree in Marketing, Business, or a related field is preferred but not explicitly stated.

Tools

• Familiarity with marketing automation tools, CRM systems, and analytics platforms is advantageous.