Product Growth Specialist (Mobile Apps, Lisbon)

Job summary

The role focuses on driving growth through monetization strategies for a mobile app portfolio, emphasizing subscription and ad revenue. The position is based in Lisbon and requires collaboration with cross-functional teams to enhance user experience while optimizing revenue streams.

Qualifications

• Around 4+ years of experience in mobile app monetization, particularly with subscriptions and ad revenue.
• Strong understanding of in-app purchase systems, paywall design, and subscription lifecycle management.
• Familiarity with ad monetization platforms and A/B testing tools.
• Proficient in cohort analysis, revenue modeling, and performance reporting.
• Experience with App Store Connect and Apple’s monetization policies.
• Ability to work collaboratively across product, design, and engineering teams.

Responsibilities

• Analyze industry trends and competitor strategies to uncover monetization opportunities.
• Develop and implement monetization strategies to maximize revenue from subscriptions and ads.
• Work with design and development teams to effectively integrate monetization features.
• Create user segmentation frameworks and define hypotheses for monetization experiments.
• Model financial opportunities for monetization initiatives and analyze pricing strategies.
• Manage subscriptions and pricing tiers on App Store Connect.
• Experiment with in-app paywall placements to enhance conversion rates.
• Collaborate with design to refine paywall layouts and calls-to-action.
• Develop win-back strategies for inactive users and identify churn drivers.
• Analyze user behavior for upsell opportunities and improve onboarding flows.
• Ensure monetization strategies enhance rather than hinder user experience.
• Maintain documentation of monetization strategies and performance data.
• Ensure compliance with Apple’s policies and international regulations.

Skills

• Strong analytical and problem-solving skills.
• Excellent collaboration and communication abilities.
• Passion for user experience and revenue optimization.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Experience with ad monetization platforms (e.g., AdMob, IronSource).
• Proficient in A/B testing tools and App Store Connect.