PPC Coordinator

Job summary

The role involves supporting paid search activities across global markets to enhance search marketing performance. Responsibilities include campaign development, launch, monitoring, reporting, and optimization on Google and Bing platforms, while collaborating with various teams to drive ecommerce growth and brand experiences.

Qualifications

• Hands-on experience with paid search marketing, including keyword strategy, remarketing, automation, and shopping campaigns.
• Proficiency in using paid search advertising platforms such as Google Ads and Bing Ads.
• Familiarity with bid management platforms like SA360, Skai, Marin, or Adobe Advertising Cloud.
• Strong presentation and communication skills.
• Ability to work independently and collaboratively.
• Strong problem-solving skills.

Responsibilities

• Support business goals through effective PPC campaign delivery.
• Launch and optimize paid search, display, and shopping campaigns.
• Drive sales growth and performance improvements across global markets.
• Identify and implement opportunities to enhance campaign performance.
• Promote search marketing best practices.
• Deliver clear reporting and insights for informed decision-making.

Skills

• Experience with dashboarding and visualization tools such as Tableau, Datorama, Looker Studio, or Power BI is preferred.
• Multilingual capabilities, including French, German, Spanish, or other languages, are a plus.
• Ability to work effectively in global and cross-cultural environments.

Education

• Relevant educational background in marketing or a related field is typically expected.

Tools

• Experience with Google Ads, Bing Ads, and bid management platforms is essential.