Paid Social Media Associate

Job summary

The role involves leading paid social media strategies and executing campaigns to enhance digital advertising effectiveness. You will work closely with a team to connect with diverse audiences through innovative digital marketing efforts.

Qualifications

• In-depth understanding of the global media landscape and advertising technology.
• Practical experience with Meta Business Manager, TikTok Ads Manager, and Google Ads/DV360.
• Strong commitment to ethical marketing practices.

Responsibilities

• Collaborate on media strategy and vision for paid social platforms.
• Manage and execute daily ad campaigns across various platforms including Meta, TikTok, Snapchat, and Pinterest.
• Develop audience targeting strategies and custom audience segments.
• Monitor and optimize media spend, reallocating budgets to enhance performance.
• Partner with creative teams to develop platform-specific content and conduct A/B testing.
• Ensure accurate tracking of campaign performance using various tracking tools.
• Engage with stakeholders to align on campaign goals and strategies.
• Stay updated on industry trends and technologies to innovate strategies.

Skills

• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Excellent communication skills for stakeholder engagement and collaboration.

Education

• Relevant degree or equivalent experience in marketing, advertising, or a related field.

Tools

• Proficient in Meta Ads Manager, TikTok Ads Manager, Google Ads/DV360, and tracking tools like Social Conversions API.