Paid Social Channel Manager (Remote, Global)

Job summary

This role involves managing and scaling B2B paid acquisition strategies across major social media platforms to drive qualified leads and optimize performance.

Qualifications

• Over 6 years of experience in B2B performance marketing with a focus on managing substantial budgets for paid social campaigns.
• Advanced proficiency in major paid media platforms such as Meta Ads Manager and LinkedIn Campaign Manager, along with B2B marketing tools like HubSpot and Salesforce.
• Demonstrated expertise in audience segmentation and managing complex full-funnel campaigns.
• Strong knowledge of UTM architecture and conversion tracking for data-driven optimization.
• Experience targeting Finance, HR, and Operations leaders in mid-market and enterprise sectors.

Responsibilities

• Develop and execute paid social strategies targeting high-value B2B accounts on platforms like Meta, LinkedIn, and X/Twitter.
• Manage audience architecture, including building Ideal Customer Profiles and leveraging intent data for personalized advertising.
• Oversee end-to-end campaign execution, focusing on awareness, retargeting, and demand generation across various regions.
• Conduct daily performance audits and test ad copy and creative formats to enhance efficiency and scaling.
• Collaborate with creative teams to develop a testing roadmap and ensure alignment with platform best practices.
• Implement robust conversion tracking and UTM architecture for accurate measurement and ROI attribution.

Skills

• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration abilities.
• Proficiency in managing multiple projects and deadlines in a remote work environment.

Education

• Relevant degree in Marketing, Business, or a related field is preferred but not mandatory.

Tools

• Familiarity with marketing automation platforms and CRM systems, particularly HubSpot and Salesforce.