Paid Media Lead (Marketing, Copenhagen)

Job summary

The Paid Media Lead is responsible for overseeing full-funnel media planning and execution, ensuring alignment between global and local paid media activities and commercial objectives. This role involves managing agency collaborations, tracking media budgets, and optimizing performance across various channels.

Qualifications

• 5–7 years of experience in digital marketing, particularly in performance channels.
• Proven success in managing substantial media budgets and driving ROI-focused campaigns.
• Experience in collaborating with agency partners.
• Strong expertise in paid media across multiple channels and the full marketing funnel.
• Analytical mindset with a focus on data-driven decision-making.
• Excellent stakeholder management and collaboration skills.
• Commercially minded with an emphasis on ROI and performance.
• Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop comprehensive media plans for marketing activities in coordination with local agency teams, including budget allocation per campaign/channel/week.
• Ensure continuous alignment of media plans with commercial strategies.
• Activate and monitor local paid media channels, collaborating with the Global Media Optimization Lead for global media channels.
• Conduct monthly and quarterly reviews of media performance in the sales market.
• Manage paid media budget investments and results.
• Onboard and regularly review local agencies based on a global framework, ensuring effective execution of local channel strategies.

Skills

• Strong analytical and data-driven approach.
• Excellent communication and stakeholder management abilities.
• In-depth knowledge of digital marketing and performance channels.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools

• Familiarity with media planning and analytics tools is preferred.