Paid Media Lead (Marketing, Copenhagen)

Job summary

The Paid Media Lead is responsible for overseeing full-funnel media planning and execution, ensuring alignment between global and local paid media activities and commercial objectives. This role involves managing agency collaborations, tracking media budgets, and optimizing performance across various channels.

Qualifications

• 5–7 years of experience in digital marketing with a focus on performance channels.
• Proven success in managing large media budgets and driving ROI-focused campaigns.
• Experience in collaborating with agency partners.
• Strong analytical skills and a data-driven mindset.
• Excellent stakeholder management and collaboration abilities.
• Commercially minded with a focus on performance and ROI.
• Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop full-funnel media plans in collaboration with local agency teams, ensuring alignment with the marketing calendar and budget allocation.
• Activate and monitor local paid media channels, optimizing performance in collaboration with the Global Media Optimization Lead.
• Conduct monthly and quarterly reviews of media performance in the sales market.
• Manage and review local agency performance based on a global framework, ensuring effective execution of media strategies.

Skills

• Strong expertise in paid media across various channels.
• Analytical and data-driven approach to media performance.
• Effective communication and collaboration skills with stakeholders and agencies.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools

• Familiarity with media planning and analytics tools is preferred.