Paid Media Lead (Marketing, Copenhagen)

Job summary

The Paid Media Lead is responsible for overseeing full-funnel media planning and execution, ensuring alignment with commercial objectives and optimizing performance across various channels. This role involves managing agency collaborations, tracking media budgets, and conducting performance reviews to drive effective results.

Qualifications

• 5–7 years of experience in digital marketing with a focus on performance channels
• Proven ability to manage large media budgets and drive ROI-focused campaigns
• Experience in collaborating with agency partners
• Strong expertise in paid media across multiple channels
• Analytical mindset with strong stakeholder management skills
• Commercial focus on ROI and performance
• Degree in Marketing, Communications, Business, or a related field

Responsibilities

• Formulate and manage full-funnel media plans in collaboration with local agency teams, ensuring alignment with the marketing calendar and budget allocations
• Activate and monitor performance of local paid media channels, collaborating with global teams for optimization
• Conduct monthly and quarterly reviews of media performance in the sales market
• Oversee budget investments and results for paid media initiatives
• Manage onboarding and performance evaluations for local agencies, ensuring adherence to global frameworks
• Coordinate tactics and execution of local channel activations with media agencies and global teams

Skills

• Strong analytical and data-driven approach
• Excellent stakeholder management and collaboration abilities
• Deep understanding of performance marketing and media optimization strategies

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

• Familiarity with digital marketing tools and analytics platforms