Paid Media Lead (Marketing, Copenhagen)

Job summary

The Paid Media Lead is responsible for overseeing full-funnel media planning and execution, ensuring alignment between global and local paid media activities and commercial objectives. This role involves managing agency collaborations, tracking media budgets, and optimizing performance across various channels.

Qualifications

• 5–7 years of experience in digital marketing with a strong focus on performance channels.
• Proven ability to manage large media budgets and drive ROI-focused campaigns.
• Experience in collaborating with agency partners.
• Strong expertise in paid media across multiple channels and the full marketing funnel.
• Analytical mindset with strong stakeholder management skills.
• Commercial focus with an emphasis on performance and ROI.
• Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop and lead full-funnel media plans in collaboration with local agency teams, ensuring alignment with the marketing calendar and budget allocations.
• Activate and monitor performance of local paid media channels, collaborating with global teams for optimization.
• Conduct monthly and quarterly reviews of media performance in the sales market.
• Manage and review local agency performance, ensuring adherence to global frameworks and tactics.

Skills

• Strong analytical skills and data-driven approach.
• Excellent stakeholder management and collaboration abilities.
• Ability to drive results and optimize media investments.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools

• Familiarity with digital marketing tools and platforms for media planning and performance tracking.