Paid Advertising & Social Media Specialist (Remote, Europe/Asia-Pacific)

Job summary

This role focuses on managing and optimizing paid advertising and social media initiatives for a B2B business, requiring collaboration with various marketing teams and external agencies.

Qualifications

• Experience with paid media agencies and platforms, especially Google Ads and LinkedIn Ads.
• Hands-on approach to executing and optimizing marketing campaigns.
• Familiarity with Account-Based Marketing (ABM) strategies.
• Basic video editing skills or willingness to learn using tools like Canva or PowerDirector.
• Strong project management and coordination abilities.

Responsibilities

• Oversee all paid media campaigns to maximize conversions, including PPC and Google Ads.
• Collaborate with Marketing Managers to execute and measure paid campaigns.
• Co-manage the relaunch of a YouTube channel, including video content creation and publishing.
• Activate and grow the brand's presence on Reddit through content posting and engagement.

Skills

• Highly organized with attention to detail.
• Proactive and self-driven with a strong sense of ownership.
• Excellent communication skills for engaging with diverse stakeholders.
• Team-oriented with a collaborative mindset.
• Adaptable to fast-paced environments and eager to learn new tools.

Education

• Relevant marketing experience preferred, but specific educational qualifications are not mentioned.

Tools

• Familiarity with video editing software such as Canva, PowerDirector, or Microsoft Clipchamp is beneficial.