Owned Media Lead (Marketing, Copenhagen)

Job summary

The Owned Media Lead is responsible for planning and optimizing CRM communication across various channels, utilizing customer data to create personalized marketing journeys. This role involves collaboration with multiple teams to ensure consistent messaging and support commercial objectives.

Qualifications

• 5–7 years of experience in CRM or media planning, preferably in retail or e-commerce.
• Degree in Marketing, Communications, Business, or a related field.
• Strong analytical skills and experience in digital channel management.

Responsibilities

• Plan and optimize CRM communications across Email, Push, SMS, and WhatsApp, aligned with the local marketing calendar.
• Utilize the Marketing Automation Platform to create data-driven and automated customer journeys.
• Oversee global email and push activities to ensure alignment between global and local communications.
• Deliver personalized content using customer data and segmentation to drive conversion and membership growth.
• Collaborate with Paid Media Leads to ensure consistency across owned, paid, and earned media campaigns.
• Coordinate local events and partnerships related to the membership program.

Skills

• Proficient in campaign performance tracking and reporting tools.
• Excellent communication and stakeholder management abilities.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools

• Marketing Automation Platform, CRM tools, campaign performance tracking tools.