Membership Experience Specialist (Copenhagen)

Job summary

The Membership Experience Specialist will facilitate the implementation and activation of engaging membership experiences across digital, CRM, and retail channels. This role focuses on translating global membership propositions into actionable customer benefits and touchpoints, enhancing member engagement and loyalty while driving repeat purchases and customer lifetime value.

Qualifications

• Minimum of 3 years of experience in loyalty, CRM, or customer engagement.
• Proven experience in supporting membership or loyalty initiatives, including campaigns and customer experiences.
• Ability to translate strategies into customer-facing activations.
• Experience in omnichannel environments, including CRM, digital, and retail.
• Skills in enabling markets through guidance and materials.
• Proficiency in interpreting engagement data and market feedback.
• Strong organizational and coordination skills, with a focus on stakeholder collaboration.
• Experience working with cross-functional teams such as Content, CRM, Activation, and Retail.
• Excellent communication skills.

Responsibilities

• Support the implementation of membership experiences across various channels.
• Translate membership propositions into customer-facing benefits and journeys.
• Collaborate with Content and Activation teams to deliver membership campaigns.
• Provide markets with frameworks, playbooks, and campaign toolkits.
• Assist in activation planning and local execution while ensuring global consistency.
• Support the rollout of new membership initiatives and features.
• Monitor activation and engagement performance for improvement opportunities.
• Gather market feedback and maintain documentation for continuous improvement.

Skills

• Customer experience mindset.
• Analytical and organized approach.
• Strong communication skills for translating complex concepts.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Familiarity with CRM systems, digital marketing tools, and retail management platforms.