Marketing Specialist (Copenhagen)

Job summary

This role involves driving demo bookings and expanding the marketing pipeline for a B2B SaaS company. The Marketing Specialist will be responsible for product marketing, hosting webinars, producing video content, and maintaining the website, among other marketing tasks. This position is based on-site in Copenhagen.

Qualifications

• Open to all experience levels, from recent graduates to those with several years of experience
• Native-level fluency in English
• Strong attention to detail and organizational skills
• Excellent copywriting and editing abilities across various platforms (web, email, social media, video)
• Experience in creating social media content, particularly for LinkedIn
• Understanding of buyer personas and customer journeys
• Comfortable in front of a camera and enthusiastic about producing content
• Must be located in Copenhagen with a valid working visa

Responsibilities

• Promote new product features by defining messaging and unique selling propositions
• Create and enhance ads on LinkedIn and Facebook
• Update website copy and improve product videos
• Build and host webinars for the product platform
• Create and manage social media presence and content
• Develop sales collateral, including PowerPoint presentations
• Plan, script, film, and host YouTube videos, repurposing content across platforms

Skills

• Familiarity with CRM systems or platforms for marketing emails
• Experience in producing content for B2B audiences, ideally in a SaaS context
• Proficiency in video editing and website building tools

Education

• No specific educational requirements mentioned, open to all experience levels.

Tools

• Experience with CRM systems, social media platforms, video editing software, and website building tools.