Marketing Specialist

Job summary

The Marketing Specialist supports the execution of marketing plans aimed at achieving business objectives and enhancing brand strategy. This role involves collaboration with various teams and agencies to develop and monitor marketing projects while ensuring alignment with company values.

Qualifications

• Bachelor’s degree in marketing or business required
• 0-2 years of relevant experience
• Experience in developing project plans and managing marketing channels

Responsibilities

• Develop and track timelines and operational goals for marketing initiatives
• Collaborate with agencies to initiate marketing campaigns and content
• Understand audience and objectives to identify appropriate reviewers and collaborators
• Conduct desktop research on markets and competitors
• Support marketing channel management under the guidance of the marketing manager
• Assist with marketing planning duties or projects as assigned
• Identify communication opportunities for feedback from the sales team on marketing tools
• Work with the digital marketing team to analyze campaign data and generate reports
• Independently manage larger, moderately complex projects with limited supervision
• Foster a respectful and supportive workplace culture
• Maintain effective communication with various levels of the organization

Skills

• Effective oral and written communication skills
• Ability to work independently and collaboratively

Education

• Bachelor’s degree in marketing or business

Tools

• Familiarity with marketing project management tools and digital marketing analytics