Marketing Operations Manager

Job summary

The role involves managing marketing operations to enhance lead routing and automate processes using AI tools. The position requires a hands-on approach to optimize the marketing technology stack and ensure seamless integration with sales and revenue operations.

Qualifications

• Strong practical knowledge of HubSpot, including workflows and reporting.
• Experience with AI tools, particularly Claude.
• Familiarity with funnel tracking and measurement.
• Bonus: Experience with Dreamdata or similar tools, B2B SaaS background, and webinar operations.

Responsibilities

• Oversee the marketing technology stack and ensure it functions cohesively.
• Design and manage the inbound lead process from initial contact to team routing.
• Implement AI-driven automations to reduce manual tasks.
• Provide data and funnel analysis for marketing and revenue teams.
• Collaborate with sales and RevOps to maintain integrated marketing processes.
• Support webinar operations with reporting and automated outreach.

Skills

• Proficiency in HubSpot and AI tools.
• Experience in funnel tracking and data analysis.

Education

• Proficient spoken and written English skills are essential for communication in a global environment.

Tools

• HubSpot, Dreamdata, Hotjar, AI tools (Claude, Zapier, Notion AI, Clay, Gemini).