Marketing Manager (Telecommunications, Copenhagen)

Job summary

The role involves managing marketing strategies for rollout and go-to-market initiatives, focusing on enhancing customer engagement and quality in fiber deployment.

Qualifications

• Strong understanding of data, tracking, and performance metrics.
• Experience or deep interest in customer journeys and lifecycle marketing.
• Ability to tailor communication based on customer journey stages.
• Excellent communication skills with a clear writing style.
• Willingness to learn and continuously develop skills, particularly in AI tools and marketing technology.
• Minimum of 2 years of marketing experience, both online and offline preferred.

Responsibilities

• Plan and execute go-to-market and rollout communications.
• Build, analyze, and optimize customer journeys with a focus on long-term relationships and activation.
• Work with data, tracking, and performance metrics, contributing to the setup and use of dashboards.
• Develop digital and offline marketing initiatives, including email, direct mail, content, and campaigns.
• Drive projects from concept to execution with full ownership.
• Collaborate closely with internal and external stakeholders.
• Contribute to and develop the use of AI in marketing efforts.

Skills

• Proficiency in data analysis and performance tracking.
• Strong project management and communication skills.
• Familiarity with AI tools and marketing technologies.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with marketing automation tools and analytics platforms.