Marketing Manager (E-commerce, Billund)

Job summary

This role involves leading e-commerce marketing efforts, focusing on product text and SEO optimization to enhance shopper-centric experiences. The position is part of a newly established team within Cross-Franchise Marketing, aimed at setting new standards in digital merchandising.

Qualifications

• Significant experience in a similar marketing role, particularly in product text and SEO optimization.
• Proficiency in three languages: English, Shopper, and Search Engines.
• Informal leadership experience with the ability to inspire and guide others.
• Experience working with external copywriting agencies for SEO.
• Ability to translate e-commerce insights into actionable strategies at a global level.
• Strong process optimization skills and a drive for continuous improvement.

Responsibilities

• Oversee the quality of product naming and texts for e-commerce.
• Collaborate with various teams to ensure cohesive asset delivery.
• Lead e-commerce expertise within Cross-Franchise Marketing, focusing on SEO insights.
• Mentor the Associate Marketing Manager and support the Senior Marketing Manager.
• Foster collaboration with e-commerce and digital merchandising teams to drive data-driven improvements.
• Contribute to the development of a tech-enabled global organization.
• Conduct ongoing analysis to maintain high standards of excellence.
• Promote a culture of participation and collaboration within the team.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.
• Leadership and mentoring skills.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Familiarity with SEO tools and e-commerce platforms is preferred.