Marketing Director (Remote)

Job summary

This is a senior leadership role focused on marketing strategy and execution within the crypto, Web3, gaming, and digital entertainment sectors. The position involves defining marketing strategies that align with business priorities and drive measurable outcomes.

Qualifications

• Over 6 years of marketing experience, with senior-level leadership roles preferred.
• Expertise in crypto and Web3 culture, understanding audience engagement and community building.
• Proven track record in developing and executing marketing strategies that yield commercial growth.
• Strong experience in partnerships, sponsorships, performance marketing, and content distribution.
• Solid understanding of marketing budgets, acquisition economics, and ROI measurement.
• Familiarity with modern marketing technology and AI tools to enhance performance.
• Demonstrated leadership skills in guiding multidisciplinary teams and fostering a culture of innovation.
• Ability to balance strategic planning with hands-on decision-making in a dynamic environment.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define and implement the overall marketing and brand strategy, adapting to market changes and audience behavior.
• Lead partnerships and community strategies, ensuring scalability and compliance.
• Build an integrated distribution engine across various channels, optimizing for efficiency and return.
• Oversee content and SEO strategies to enhance organic visibility.
• Manage paid acquisition efforts and develop a sustainable affiliate ecosystem.
• Own the marketing technology and analytics ecosystem, leveraging data for performance evaluation.
• Manage the marketing budget and provide regular performance reporting to executives.
• Establish processes and standards for marketing operations and compliance.
• Collaborate with cross-functional teams to align marketing initiatives with broader business objectives.

Skills

• Strategic marketing and brand development.
• Growth and acquisition strategies.
• Leadership and team management.
• Communication and stakeholder engagement.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Familiarity with marketing technology, analytics platforms, and AI-powered tools.