Marketing Data and Performance Manager

Job summary

This role focuses on optimizing and scaling marketing efforts through data measurement and performance analysis. The Marketing Data & Performance Manager will ensure robust tracking and reporting foundations, acting as an expert in data flow across platforms and performance measurement.

Qualifications

• In-depth knowledge of the Google Marketing Platform and other paid media platforms, including Meta and LinkedIn.
• Advanced expertise in GA4, including pixel implementation and Google Tag Manager.
• Strong understanding of attribution methodologies such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Ability to validate and ensure data accuracy across various platforms.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Interest in AI-driven analytics and automation.
• Familiarity with SQL, Power BI, Databricks, Salesforce, and data integration tools like Funnel.io is advantageous.

Responsibilities

• Oversee tracking and measurement across paid media platforms.
• Ensure proper pixel implementation and consent-aware tracking.
• Validate data quality and explain discrepancies across platforms.
• Collaborate with analytics and engineering teams for data extraction and reporting.
• Shape and evolve Marketing Mix Modeling and Multi-Touch Attribution pilots.
• Drive the development of AI-driven solutions for marketing efficiency.

Skills

• Strong audience strategy expertise.
• AdOps experience is a plus.
• Ability to challenge assumptions regarding data integrity.

Education

• Relevant degree or equivalent experience in marketing, data analytics, or a related field.

Tools

• Google Marketing Platform, GA4, Google Tag Manager, SQL, Power BI, Databricks, Salesforce, Funnel.io.