Marketing Data and Performance Manager

Job summary

This role focuses on measuring, optimizing, and scaling marketing efforts through data analysis and performance management. The position requires expertise in tracking and measurement across various paid media platforms, ensuring accurate data flow and reporting.

Qualifications

• In-depth knowledge of Google Marketing Platform and other paid media platforms like Meta and LinkedIn.
• Advanced skills in GA4, including pixel implementation and Google Tag Manager.
• Familiarity with attribution methodologies such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Strong analytical skills to validate and ensure data accuracy across platforms.
• Interest in AI-driven analytics and automation.

Responsibilities

• Oversee tracking and measurement across paid media platforms.
• Ensure proper pixel implementation and consent-aware tracking.
• Act as a subject-matter expert on GA4.
• Validate data quality and explain discrepancies across platforms.
• Collaborate with analytics and engineering teams for data extraction and reporting.
• Shape and evolve MMM and MTA pilots for robust attribution.
• Drive the development of AI-driven solutions for marketing efficiency.

Skills

• Strong analytical, problem-solving, and troubleshooting abilities.
• Ability to translate technical complexity into actionable insights.

Education

• Relevant experience in marketing data analysis and performance management.

Tools

• Working knowledge of SQL, Power BI, Databricks, Salesforce, and data integration tools like Funnel.io.