Marketing Communications Manager (SaaS, Remote)

Job summary

This role focuses on developing and executing impactful marketing communications and content strategies to support demand generation and growth objectives within a B2B context. The position requires a blend of creativity and structured execution to enhance audience engagement and drive commercial results.

Qualifications

• 3-5 years of experience in B2B content marketing or marketing communications
• Strong writing and editing capabilities with effective communication skills
• Understanding of content's role in demand generation and the B2B buyer journey
• Project management skills to handle multiple priorities and stakeholders
• Full professional proficiency in English (written and oral)
• Familiarity with WordPress, webinar management tools, or HubSpot is advantageous
• Interest in the marketing technology landscape is a plus

Responsibilities

• Develop and manage the content strategy aligned with demand generation goals
• Create and maintain an editorial calendar for content and communications
• Produce high-quality thought leadership and campaign materials
• Lead social media strategies to enhance engagement and demand
• Optimize website content for clarity, SEO, and conversion
• Manage external resources for content delivery
• Oversee customer communications, including newsletters and webinars
• Measure and analyze content performance for continuous improvement
• Ensure brand consistency and quality across all communications

Skills

• Strong organizational and creative skills
• Ability to balance strategic thinking with execution
• Proficiency in managing content across various channels

Education

• Relevant degree in Marketing, Communications, or a related field preferred

Tools

• Experience with WordPress, HubSpot, and webinar management tools