Manager, Activations (Retail, Copenhagen)

Job summary

This role involves planning and executing retail activations to enhance customer experiences and strengthen brand storytelling. The Activations Manager will work closely with various teams to ensure that creative concepts are effectively translated into engaging physical experiences across global markets.

Qualifications

• Over 8 years of experience in retail activations, experiential marketing, or related fields.
• Proven ability to manage multiple stakeholders, timelines, budgets, and suppliers.
• Strong organizational skills with the ability to prioritize complex initiatives.
• Experience in translating creative concepts into operational execution.
• Familiarity with production terminology and processes.
• Background in retail, luxury, fashion, or experiential environments.
• Proficiency in Adobe Suite is preferred.

Responsibilities

• Lead planning and execution of flagship retail activations in key markets.
• Develop annual activation calendars in collaboration with Cluster teams.
• Ensure activations are operationally feasible and aligned with global brand standards.
• Manage in-store activations tied to key campaigns and product launches.
• Oversee executional planning, including production coordination and installation requirements.
• Manage brand exhibitions and storytelling installations focused on heritage and craftsmanship.
• Ensure consistency of storytelling and consumer experience across installations.
• Oversee retail pop-up initiatives, ensuring quality and brand presentation across markets.

Skills

• Strong stakeholder management and communication skills.
• Ability to work cross-functionally and drive alignment across global teams.
• Structured and process-oriented mindset.
• Commercial awareness and understanding of customer experience.

Education

• Degree in interior design, art history, construction, or a related field is preferred.

Tools

• Proficiency in Adobe Suite.