Lead Product Marketing Manager

Job summary

The Lead Product Marketing Manager will be responsible for positioning and promoting the platform, IrisX, within the construction industry. This role involves defining how the platform's value is communicated and ensuring alignment across various teams to drive customer adoption and business impact.

Qualifications

• Strong experience in B2B product marketing, preferably in multi-product or platform environments.
• Ability to simplify complex systems into compelling narratives.
• Commercial mindset to connect product capabilities with customer value and revenue outcomes.
• Comfortable navigating ambiguity and collaborating with multiple stakeholders.
• Influential without authority, providing clarity in complex discussions.
• Balance between strategic thinking and execution discipline.
• Experience with platform products, APIs, data products, or ecosystem-based solutions is advantageous.

Responsibilities

• Define and articulate platform positioning and narrative, translating complex capabilities into clear customer value.
• Refine target customer profiles and ensure messaging resonates across different segments and lifecycle stages.
• Shape go-to-market strategies for platform initiatives, integrating capabilities into commercial motions.
• Drive clarity and outcomes by linking product capabilities to customer value and monetization.
• Collaborate across teams to ensure consistent platform positioning and communication.
• Mentor and elevate product marketing practices within the team.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with marketing automation tools, CRM systems, and analytics platforms is beneficial.