Lead Product Marketing Manager (Construction Tech, Remote)

Job summary

This role involves leading the product marketing efforts for a platform in the construction technology sector, focusing on positioning, commercialization, and scaling of AI-driven products. The position requires a strategic mindset combined with hands-on execution to drive customer adoption and business impact.

Qualifications

• Significant experience in B2B product marketing, preferably in multi-product or platform settings.
• Ability to simplify complex systems into compelling narratives.
• Strong commercial acumen to connect product capabilities with customer value and revenue.
• Comfortable navigating ambiguity and engaging with multiple stakeholders.
• Proven ability to influence without direct authority and clarify complex discussions.
• Balance between strategic thinking and execution discipline.
• Experience with platform products, APIs, or data solutions is advantageous.

Responsibilities

• Define and communicate platform positioning and narrative, translating complex capabilities into clear customer value.
• Develop and refine ideal customer profiles and ensure messaging aligns with various segments and lifecycle stages.
• Shape go-to-market strategies for platform initiatives, integrating capabilities into commercial efforts.
• Drive clarity on commercial outcomes by linking product features to customer value and monetization strategies.
• Collaborate across teams to maintain consistent platform messaging and positioning.
• Mentor and elevate product marketing practices within the team.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and storytelling abilities.
• Ability to work collaboratively in a global environment.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with marketing automation tools, CRM systems, and analytics platforms is beneficial.