Lead Generation Manager (Copenhagen)

Job summary

The Lead Generation Manager is tasked with generating a steady stream of qualified opportunities that drive revenue. This role emphasizes market intelligence, customer research, and targeted business development to engage high-value accounts effectively.

Qualifications

• Over 5 years of experience in B2B lead generation, demand generation, or related fields.
• Proficient in researching target accounts and mapping stakeholders.
• Strong knowledge of CRM systems and marketing automation tools.
• Experience collaborating with Sales teams to manage leads through the pipeline.
• Familiarity with digital engagement strategies and campaign performance measurement.
• Understanding of facilities management or B2B services is a plus.

Responsibilities

• Identify and prioritize strategic target accounts and key stakeholders.
• Monitor market signals and changes that may affect lead generation.
• Develop outreach plans to engage stakeholders before procurement processes.
• Execute multi-channel lead generation activities including ABM and digital campaigns.
• Collaborate with Sales and Marketing to qualify leads and enhance conversion rates.
• Maintain accurate CRM data and report on key performance metrics.

Skills

• Strong research and analytical skills with a focus on customer context.
• Excellent communication skills for creating customer-focused messaging.
• Collaborative and proactive approach with a sense of ownership.

Education

• Relevant degree or equivalent experience in a related field preferred.

Tools

• CRM systems, marketing automation platforms, and data analysis tools.