Lead Digital Marketing Manager

Job summary

The Lead Digital Marketing Manager is responsible for driving digital growth by optimizing awareness, demand, and conversion across various digital channels. This role involves setting and executing a global digital strategy that includes paid media, website management, SEO, and conversion optimization, utilizing analytics and experimentation to enhance performance.

Qualifications

• 7+ years of experience in B2B digital marketing, demand generation, or performance marketing, preferably in SaaS or technology sectors.
• Proven track record of leveraging digital channels for measurable business impact.
• Experience in building AI-powered workflows for digital growth.
• Strong strategic thinking combined with hands-on execution capabilities.
• Experience managing external agency partners and vendors effectively.

Responsibilities

• Define and optimize global paid acquisition strategies across various channels.
• Own website strategy, governance, and performance measurement, focusing on user journeys and conversion rate optimization.
• Develop and execute the global SEO strategy to enhance organic traffic and visibility.
• Manage digital reporting and performance dashboards to derive actionable insights.
• Oversee relationships and performance with digital agencies and partners.

Skills

• Strong commercial mindset with a focus on digital marketing efficiency.
• Hands-on experience with key digital channels, including LinkedIn Ads, Meta, and Google Ads.
• Familiarity with programmatic advertising is advantageous.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Proficiency in digital marketing tools and analytics platforms.