Institutional Regional Marketing Lead

Job summary

The role involves driving marketing strategy and commercial growth across the North region, acting as a strategic partner to the Regional Commercial Leader. This position requires collaboration across various teams to translate business priorities into actionable marketing plans.

Qualifications

• University degree in Marketing, Economics, Business, or a related field
• Minimum 15 years of experience in marketing, sales, finance, or related commercial functions
• Proven experience in a regional or multinational B2B environment
• Strong commercial acumen with experience in portfolio management, pricing, and growth strategy
• Demonstrated leadership experience in developing and leading teams within a matrix organization
• Strong analytical skills with the ability to translate data into business actions
• Excellent stakeholder management and influencing capabilities
• Fluent in English; additional regional languages are an advantage

Responsibilities

• Translate regional business priorities into a clear and actionable marketing strategy
• Partner with the Regional Commercial Leader to drive growth initiatives
• Support execution of regional priorities across countries and channels
• Ensure disciplined delivery of marketing plans and commercial initiatives
• Lead market intelligence, competitive analysis, and customer insight generation
• Drive portfolio optimization focused on growth, profitability, and margin improvement
• Support successful innovation launches and commercialization initiatives
• Lead and develop a high-performing regional marketing organization
• Manage the regional marketing budget for effective return on investment

Skills

• Strategic thinking with commercial insight
• Ability to align diverse stakeholders around common goals
• Strong collaboration and leadership skills

Education

• University degree in Marketing, Economics, Business, or a related field

Tools

• Familiarity with digital transformation tools and marketing analytics