Head of Social (Remote)

Job summary

The Head of Social is tasked with developing and executing the social media strategy for audience growth and performance across various platforms, including X, Instagram, Telegram, and Discord. This role involves managing the social content calendar, overseeing a team, and ensuring that content aligns with platform algorithms to maximize reach and engagement.

Qualifications

• Proven experience in growing social media audiences across multiple platforms, with measurable results.
• In-depth knowledge of platform algorithms and distribution mechanics, particularly for X and Instagram.
• Strong understanding of poker to effectively direct content and community engagement.
• Experience in building and managing a social media team, including hiring and developing talent.
• Proficient in social performance measurement and reporting.
• Experience in real-time community management, including handling sensitive situations.

Responsibilities

• Develop and implement the social growth strategy, defining target audiences and content mixes for each platform.
• Collaborate with the content team to create platform-specific video formats and content.
• Manage the social content calendar and oversee publishing operations.
• Ensure content is optimized for each platform's algorithms and distribution methods.
• Supervise country-specific accounts, ensuring localized content aligns with global strategies.
• Build and lead the social media team, fostering development and consistency.
• Maintain the community presence on Telegram, Discord, and X, ensuring engagement and voice.
• Establish metrics for social performance and report on growth and engagement to senior management.

Skills

• Strong strategic thinking and decision-making abilities.
• Excellent communication and leadership skills.
• Ability to analyze performance data and adapt strategies accordingly.

Education

• Relevant experience in social media management, marketing, or a related field is preferred.

Tools

• Familiarity with social media management tools and analytics platforms.