Head of Product Marketing (iGaming, Remote)

Copenhagen, Capital Region
Posted 4 weeks, 1 day ago
Marketing

About the role

Job summary

This role involves leading the global product marketing strategy for a diverse portfolio in the iGaming sector, focusing on Slots, Live Casino, and Sportsbook. The position requires a strategic leader with extensive product knowledge and market insight to drive growth and differentiation.

Qualifications

  • Fluent in English (C1) with strong written and verbal communication skills.
  • Over 10 years of experience in Product Marketing, including at least 5 years in senior leadership roles within the iGaming industry.
  • Proven success in developing marketing strategies for Slots, Live Casino, and Sportsbook.
  • Strong understanding of product lifecycle management, including acquisition, retention, and monetization.
  • Experience in launching and scaling products in international markets.
  • Data-driven mindset with the ability to analyze metrics and enhance performance.
  • Excellent storytelling and stakeholder management abilities.
  • Leadership experience with multicultural, distributed teams.
  • Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).

Responsibilities

Benefits

  • Define and execute the global product marketing strategy across all iGaming verticals, ensuring alignment with business goals.
  • Collaborate with Product, Commercial, and Brand teams to create impactful messaging and go-to-market campaigns for international markets.
  • Serve as the subject matter expert on all product lines, understanding player behavior and product mechanics.
  • Lead and mentor a high-performing global product marketing team.
  • Develop and implement a structured go-to-market framework for new product launches and significant updates.
  • Utilize product analytics, customer insights, and market data to guide strategy and enhance performance.
  • Conduct competitive analysis to refine product positioning and inform roadmap decisions.
  • Ensure cross-functional alignment among Product, Marketing, and Operations teams globally.
  • Opportunity to influence global product marketing strategy in a leading iGaming environment.
  • High-impact leadership role with exposure to international markets and senior stakeholders.
  • Collaborative and fast-paced work environment focused on innovation and growth.
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