Head of Marketing (Mobile, Remote)

Job summary

This role is a leadership position focused on enhancing mobile user acquisition and driving significant revenue growth in global markets. The successful candidate will develop and implement performance-driven marketing strategies for mobile applications, collaborating with various teams to improve user experience and conversion rates.

Qualifications

• Extensive experience in a senior mobile marketing or growth leadership role managing $1M+ monthly marketing budgets.
• Proven success in mobile app acquisition, especially in Tier 1 markets.
• Strong knowledge of performance marketing channels such as Google Ads, Meta (Facebook), TikTok, and mobile ad networks.
• Familiarity with global in-app partners and mobile advertising ecosystems.
• Analytical skills with experience in optimizing metrics like LTV, CPA, EROI, and retention.
• Proficient in analytics tools like AppsFlyer, Firebase, or similar platforms.
• Experience managing multiple apps or products in a dynamic environment.
• Excellent English (B2+) and Russian communication skills.
• Web2App experience is advantageous.

Responsibilities

Benefits

• Lead the mobile acquisition strategy with a focus on performance marketing and scalable user growth.
• Create and execute marketing strategies aimed at achieving 150–300% growth in users and revenue.
• Manage and optimize large marketing budgets across various acquisition channels.
• Build and lead a team of 5+ marketing specialists, ensuring operational and creative excellence.
• Collaborate with product, analytics, engineering, and design teams to enhance product features and user acquisition.
• Oversee global expansion efforts while maintaining performance in core markets.
• Design and implement impactful campaigns across mobile platforms to maximize ROI and user value.
• Fully remote work arrangement.
• 28 days of annual vacation plus 7 wellness days.
• Referral bonuses up to $5,000 for successful hires.
• 50% coverage for professional training and industry events.
• Corporate discounts for English language lessons.
• Annual health benefits up to $1,000 for insurance or medical expenses.
• Home office support or coworking reimbursement up to $1,000 every 3 years.
• Provided equipment for remote or office work.
• Internal reward system for redeemable gifts and experiences.