Head of Marketing (New Products, Denmark)

Job summary

This role focuses on leading marketing strategies for new B2C digital products in competitive global markets. You will define and execute go-to-market strategies, influencing the entire user journey from acquisition to long-term monetization. The position emphasizes data-driven decision-making and measurable business impact.

Qualifications

• 5–7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products.
• Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV.
• Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development.
• Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques.
• Experience with A/B testing, CRO, and data-driven decision-making.
• Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations.
• Strategic thinker with a hands-on mindset and strong analytical capabilities.

Responsibilities

Benefits

• Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution.
• Lead and align cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus.
• Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments.
• Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion.
• Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency.
• 28 calendar days of paid vacation per year.
• 7 wellness days annually for personal recovery or personal matters.
• Referral bonuses up to $5,000 for successful hires.
• 50% reimbursement for professional training, conferences, and industry events.
• Corporate discounts for English language courses.
• Health benefits or annual compensation up to $1,000 gross for medical-related expenses.
• Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years.
• Internal gamified reward system with redeemable bonuses and team-building perks.