Head of Marketing (B2C Digital Products, Remote)

Job summary

This role focuses on leading marketing efforts for new B2C digital products in competitive global markets. The Head of Marketing will define and implement go-to-market strategies, influencing the entire user journey from acquisition to monetization in a fast-paced, data-driven environment.

Qualifications

• 5–7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products.
• Proven track record of impacting core business metrics such as revenue, conversion rates, retention, and LTV.
• Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development.
• Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques.
• Experience with A/B testing, CRO, and data-driven decision-making.
• Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations.
• Strategic thinker with a hands-on mindset and strong analytical capabilities.

Responsibilities

Benefits

• Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution.
• Lead and align cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus.
• Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments.
• Track and analyze key KPIs to ensure marketing activities deliver measurable impact on revenue, engagement, and conversion.
• Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency.
• Fully remote work opportunity.
• 28 calendar days of paid vacation per year.
• 7 wellness days annually for personal recovery or personal matters.
• Referral bonuses up to $5,000 for successful hires.
• 50% reimbursement for professional training, conferences, and industry events.
• Corporate discounts for English language courses.
• Health benefits or annual compensation up to $1,000 gross for medical-related expenses.
• Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years.
• Internal gamified reward system with redeemable bonuses and team-building perks.