Head of CRM & Lifecycle Marketing (Remote)

Job summary

This role involves leading the strategy for customer engagement, retention, and growth within a financial technology company. The Head of CRM & Lifecycle Marketing will drive initiatives to enhance customer activity and long-term value, working closely with various teams to optimize customer journeys and performance.

Qualifications

• Over 10 years of experience in lifecycle, CRM, or retention marketing, preferably in fintech or recurring-revenue models.
• Proven track record in building or rebuilding a retention function in a scale-up environment.
• Experience in leading and managing a team for at least 5 years.
• Proficient in using AI tools for segmentation, campaign optimization, and workflow automation.

Responsibilities

• Own and deliver on targets for Active Customers and Active Balance per Customer through various initiatives.
• Manage the customer engagement system, overseeing the entire data and decision-making process.
• Lead and develop a team of three members while maintaining a hands-on leadership approach.
• Foster cross-functional partnerships to drive prioritization and decision-making.
• Analyze performance data to inform model retraining and channel optimization.

Skills

• Deep expertise in direct communication channels such as email, SMS, WhatsApp, and push notifications.
• Familiarity with modern automation platforms, with a preference for Braze, and experience with Iterable, SFMC, or HubSpot.

Education

• Not specified.

Tools

• AI tools for marketing insights and automation platforms.