Head of Creative & Art (Marketing)

Job summary

This role involves leading the creative direction for a global brand, overseeing a multi-disciplinary in-house team and collaborating with agency partners to deliver innovative marketing solutions. The position is pivotal in shaping the brand's creative expression and ensuring it resonates emotionally with audiences while achieving commercial success.

Qualifications

• Extensive experience (typically 12+ years) in senior creative leadership roles for global or complex brands.
• Strong portfolio showcasing distinctive and effective creative work.
• Deep knowledge in art direction, design, and copywriting.
• Proven ability to build and lead diverse creative teams with a focus on coaching and development.
• Experience managing global creative agency relationships with strong commercial and negotiation skills.
• Familiarity with creative AI tools and emerging technologies.
• Excellent communication skills, particularly with senior stakeholders.
• Ability to thrive in a dynamic environment, demonstrating attention to detail and pragmatism.

Responsibilities

• Define and own the global creative vision and brand expression across all channels.
• Translate brand strategy into scalable creative platforms that foster emotional connections.
• Guide and develop the in-house creative team and external agency partners.
• Manage the global creative agency ecosystem to ensure high-quality output and collaboration.
• Act as the guardian of brand guidelines, ensuring consistent yet locally relevant expression.
• Integrate creative early in the campaign process across various marketing functions.
• Advocate for the use of creative AI tools to enhance quality and efficiency while maintaining brand integrity.

Skills

• Leadership in creative direction and team management.
• Strong understanding of brand building and performance outcomes.
• Ability to communicate effectively with diverse stakeholders.

Education

• Relevant degree or equivalent experience in a creative field is preferred.

Tools

• Familiarity with creative AI tools and standard design software.